Question 1

What are Google Ads?

Accepted Answer

Google Ads are ads within Google’s advertising system, where advertisers can bid on keywords in order for their ads to show up on the Google network for searchers to click through. Since advertisers have to bid on these keywords, Google Ads generated nearly 97% of Google’s revenue. The Google Ads network includes Search Ads, which only appear to those who are searching for terms your business is bidding on and Display Ads, which are ad placements based on a number of different targeting parameters, such as retargeting and topic interest. Google Display ads are seen by 90% of internet users due to these targeting parameters. More importantly, at the time of this writing, Google controls 75% of the search share.

Question 2

What is Brand Awareness and Why is it Important?

Accepted Answer

Brand awareness is the extent at which consumers recognize, and are familiar with, the distinctive qualities and images associated with a particular brand, goods, or service. Brand awareness is important because it drives the consumer’s decisions when making a purchase between two different companies. It also encourages repeat purchases, which leads to an increase in your business’s market share. Many brands overestimate their own brand awareness and the true value of always having a branded campaign. An example of this was during the Great Recession, where Anvil saw an experienced a 30% decrease in performance (ROAS) from clients that decided to cut back their branded campaigns.

Category: Anvil Lunch & Learn

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

Anvil Lunch & Learn: Get Your Local Business Found in Search

Anvil Lunch & Learn: PPC & CRO: How & Why They Need To Play Nice

Related Posts