Understanding Audience Values and How They Affect Ad Strategy

by on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

3 Tips for How to Write an Effective Landing Page

by on April 25, 2019 · Advertisingcompetitive intelligenceDesignDigital MarketingEcommerce Website TipsInternet Marketing StrategyInternet Marketing Toolslanding page testinglanding pagesMarketingPaid AdvertisingPay-Per-Click (PPC)post-click marketingppcPsychologySearch Engine Marketingsearch marketing strategySEMStrategy

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

12 Google AdWords Features Launched in Q3 2016

by on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

Why You Need Social Media AND Paid Media

by on July 26, 2016 · Paid MediappcSocial Media

…and why the need to be friends. Social Media is an excellent tool for connecting with customers and increasing brand exposure. In order to access its full potential, there will be ... » Continue

Anvil Media Earns Google Premier Partner Status

by on July 21, 2016 · googlePaid Mediappc

Earlier this month Google revamped its Partner Program and promoted 3% of their North America partner agencies to the coveted Premier level—and we were one of them (!!!) What is a ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search

by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

10 Signs Your AdWords Campaign Was Setup By An Amateur

by on May 18, 2016 · AdwordsPay-Per-Click (PPC)ppc

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

Paid Search Full Court Press – Making Search the MVP of Your Digital Marketing Mix

by on April 14, 2016 · Pay-Per-Click (PPC)ppc

Did you miss Anvil’s Paid Media Strategist Pascal Inderabudhi’s SEMpdx event this past week? Don’t panic! We have the presentation slides available for you, along with the details of the ... » Continue

So Long #RIPTwitter and Hello to #RIPInstagram?

by on March 17, 2016 · Instagramppc

Instagram, a platform with 400 million monthly users, began using algorithms on March 15th to personalize users’ feeds based on their interests and relationships, rather than showing photos in chronological ... » Continue