Why You Need Social Media AND Paid Media by on July 26, 2016 · Paid MediappcSocial Media

…and why the need to be friends. Social Media is an excellent tool for connecting with customers and increasing brand exposure. In order to access its full potential, there will be ... » Continue

Anvil Media Earns Google Premier Partner Status by on July 21, 2016 · googlePaid Mediappc

Earlier this month Google revamped its Partner Program and promoted 3% of their North America partner agencies to the coveted Premier level—and we were one of them (!!!) What’s a Google ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search by on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

10 Signs Your AdWords Campaign Was Setup By An Amateur by on May 18, 2016 · AdwordsPay-Per-Click (PPC)ppc

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

Paid Search Full Court Press – Making Search the MVP of Your Digital Marketing Mix by on April 14, 2016 · Pay-Per-Click (PPC)ppc

Did you miss Anvil’s Paid Media Strategist Pascal Inderabudhi’s SEMpdx event this past week? Don’t panic! We have the presentation slides available for you, along with the details of the ... » Continue

So Long #RIPTwitter and Hello to #RIPInstagram? by on March 17, 2016 · Instagramppc

Instagram, a platform with 400 million monthly users, began using algorithms on March 15th to personalize users’ feeds based on their interests and relationships, rather than showing photos in chronological ... » Continue

2 Weeks Later: Top Hero Conference Takeaways by on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppc

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions  Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

Review: AdWords Flexible Bid Strategies by on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppc

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

6 SMX Advanced Takeaways That Mattered by on August 14, 2014 · analyticscontent marketinglink developmentPay-Per-Click (PPC)ppc

It’s been a couple months since SMX Advanced Seattle so myself and Michael Knight (Anvil’s Paid Search Strategist) wanted to regroup to see what takeaways actually made an impact in our day-to-day. ... » Continue

Google Engagement Ads. To Click or Not to Click – There is No Question. by on January 16, 2014 · AdwordsB2B Internet Marketingb2cPaid Advertisingppc

According to Google’s own internal data, 75% of YouTube’s In-stream video ads are skippable.  For advertisers, this is better than if the user hits the back button.  But, it still ... » Continue