Review: AdWords Flexible Bid Strategies

by on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppc

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

6 SMX Advanced Takeaways That Mattered

by on August 14, 2014 · analyticscontent marketinglink developmentPay-Per-Click (PPC)ppc

It’s been a couple months since SMX Advanced Seattle so myself and Michael Knight (Anvil’s Paid Search Strategist) wanted to regroup to see what takeaways actually made an impact in our day-to-day. ... » Continue

Google Engagement Ads. To Click or Not to Click – There is No Question.

by on January 16, 2014 · AdwordsB2B Internet Marketingb2cPaid Advertisingppc

According to Google’s own internal data, 75% of YouTube’s In-stream video ads are skippable.  For advertisers, this is better than if the user hits the back button.  But, it still ... » Continue

5 Nuggets from SearchFest 2013

by on February 26, 2013 · Pay-Per-Click (PPC)ppcSearch Engine Optimization

SearchFest 2013 last Friday was a huge success! It was truly a great event with some amazing speakers like Marty Weintraub, Ross Hudgens, Adam Audette, Joanna Lord, Rand Fishkin and ... » Continue

Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords

by on February 6, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue

Start The Year With A Clean PPC Account

by on February 5, 2013 · AdwordsgooglePay-Per-Click (PPC)ppc

It’s still the first quarter of the year so you have time to start off the year with a freshly optimized account, really, there’s time.   You can look at cleaning ... » Continue

Google Grant Increased Max CPC to $2.00

by on February 4, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

Last week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating ... » Continue

Don’t let Automated Bidding Become Your Replacement Referees

by on October 4, 2012 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)ppc

September 24th’s edition of Monday Night Football between the Green Bay Packers and Seattle Seahawks proved to be the tipping point in labor negotiations between the NFL and their locked ... » Continue

When Exact Match Isn’t Exactly Exact Match…Variant Matching Coming to AdWords

by on April 23, 2012 · Adwordsppc

If you’ve logged in to your AdWords account recently, you’ve probably seen this alert: New! Improvements coming to exact match and phrase match Seeing as they’re putting in front & center, over ... » Continue

Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads

by on November 30, 2011 · AdwordsgoogleLocal Searchlocal seoOnline Brand ManagementPaid AdvertisingPay-Per-Click (PPC)ppc

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue