The trend toward video advertising across multiple formats and platforms has continued and is the area forecasted to be where advertisers spend a majority of their media budget. A lot ... » Continue

Meet Marisa, the newest addition to the Anvil team. Marisa is our new Account Coordinator who specializes in content creation, analytics, and influencer marketing. Why did you choose a career in ... » Continue

For years, Google has been the front runner in search advertising. Google Ads continuously makes updates and system changes to reflect the needs of its users. With such an innovative ... » Continue

Instagram has changed dramatically from the photo-sharing platform you knew and loved back in 2015. The social media platform has tons of new features, along with algorithm changes that now ... » Continue

Digital marketers heavily rely upon data analytics tools to make informed decisions about various aspects of their initiatives. Heatmap testing is one of those useful tools with a wide variety ... » Continue

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

As Google continues to grow and evolve, user experience becomes increasingly important. Recently, Google announced that in May 2021, the Core Web Vitals will contribute to the page experience ranking ... » Continue

We all have been through terrible presentations. Now remember those terrible presentations and put yourself in the presenters’ shoes. Are you better than they are? Public speaking is a common ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

Anyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue