A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

Prepare for Google’s Newest Ranking Signals – Core Web Vitals & Page Experience

by on November 19, 2020 · Search Engine OptimizationUncategorizedWebsite Design

As Google continues to grow and evolve, user experience becomes increasingly important. Recently, Google announced that in May 2021, the Core Web Vitals will contribute to the page experience ranking ... » Continue

11 Tips to Improve Your Presentation Skills

by on September 3, 2020 · Uncategorized

We all have been through terrible presentations. Now remember those terrible presentations and put yourself in the presenters’ shoes. Are you better than they are? Public speaking is a common ... » Continue

What’s New Google?

by on August 13, 2020 · AdvertisingAdwordsgooglePaid AdvertisingPaid MediappcUncategorized

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

What is Google E-A-T?

by on June 4, 2020 · Uncategorized

Anyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue

Merkle Q1 2020 Digital Marketing Report: What You Should Know

by on May 13, 2020 · AdvertisingBusinessDigital MarketingUncategorized

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

Types of Schema Markup and Why They’re Important for SEO

by on April 15, 2020 · Agency LifeSearch Engine OptimizationSEOUncategorized

What is Schema Markup? You’ve probably heard the term “schema markup” or “structured data” if you’ve talked with any SEO specialist, and you’ve probably scratched your head right after hearing it.  ... » Continue

Coronavirus Live Map

by on March 20, 2020 · Uncategorized

Check out our real-time dashboard of the deadly virus on our live Coronavirus dashboard! The live dashboard​ pulls data from sources like the World Health Organization to show all confirmed ... » Continue

What is Augmented Reality Marketing?

by on March 9, 2020 · Uncategorized

Technological advances in both virtual reality and augmented reality have resulted in products that inform, entertain, and engage audiences of all ages. The future of marketing and sales offer a ... » Continue

How to Find the Best Keywords for SEO

by on February 12, 2020 · Ad CopyAdvertisingBusinessContentDigital MarketingKeywordslocal seoPaid MediaUncategorized

You think your website is the best, right? So, of course, you want search engines to think that too. The harsh truth is, however, that your website won’t show up ... » Continue