It may seem like a daunting task to make your holiday greeting stand out on social media. Before you throw out coupon codes or holiday videos keep a few things ... » Continue

The 2nd Presidential Debate was the most tweeted debate in history, pulling in 17 million tweets. Social media has been a large component of this election cycle, and companies have been ... » Continue

Social media ROI can be a highly debated topic when discussing digital marketing or even traditional marketing. Why? Measuring the effectiveness of social media efforts isn’t always as clear-cut as ... » Continue

A solid social media marketing plan needs an equally amazing content strategy to support it, and you may find yourself overwhelmed trying to make it happen. Creating and publishing quality ... » Continue

“A picture is worth 1,000 words. An average GIF is 60 frames. That’s 60,000 words.” A statement well said by the Giphy team, Brad Zeff, Chief Content Officer and General ... » Continue

Greetings from sunny LA! I am attending one of 3 Social Media Week Conferences (SMW) around the world right now with the others being hosted in Milan and Mexico City.  SMW ... » Continue

Thanks to social media a lot of words have been added to the dictionary over the years, but few have become so widely used and accepted as the word “hashtag.” (We’ll save ... » Continue

Should you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue

Snapchat’s Advantage As it tries to take on Facebook for advertising dollars, we have to realize that Snapchat has a major advantage over Facebook- its core and native demographic didn’t ... » Continue

As we approach 2016, we’re gazing into the digital marketing crystal ball, and conjuring our predictions for the New Year as we do every year; you can find Anvil’s comprehensive ... » Continue