It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of ... » Continue

Google AdWord’s Sitelinks are not new news, however the way advertisers are using them might be to some… For branded PPC ads, first and foremost it is important your brand message ... » Continue

Heather recently wrote about some enhancements to Google AdWords that allow advertisers to target their campaigns to specific mobile devices (iPhone & Android, for example) and also to mobile carriers ... » Continue

UPDATE: Here are the details of the Yelp & AdWords matching beta from Google. We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews ... » Continue

Have you seen AdWords new device targeting options in your PPC account yet? You are now not only able to target mobile devices but you can target specific phones or carriers!  ... » Continue

Part of managing a reputation online is understanding where your site and your brand is appearing and how that can affect both user’s and search engine’s perceptions of your brand ... » Continue

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws ... » Continue

Big news for local businesses from Google this week, “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices”.  So, users ... » Continue

We talk a lot about building a presence on social media in order to build your online reputation. What many businesses don’t do, however, is take advantage of advertising on ... » Continue

In the spirit of the Thanksgiving holiday with BLACK FRIDAY and CYBER MONDAY I thought it would be nice to discuss a brands reputation in PPC with regards to promotions ... » Continue