Anvil’s 2012 Search Engine Marketing Predictions

by on January 6, 2012 · b2cconversion optimizationlink developmentlocal seoMobilePay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEOSocial Media Marketing

2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads

by on November 30, 2011 · AdwordsgoogleLocal Searchlocal seoOnline Brand ManagementPaid AdvertisingPay-Per-Click (PPC)ppc

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue

The Week in Search & Social for November 2

by on November 3, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebooklink developmentlocal seoMobileppcSearch Engine OptimizationSEOSocial MediaTwitterWebsite Design

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue

The Week in Search & Social for Oct. 26

by on October 27, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoMobileppcSEOSocial Mediaweb design

PPC Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids ... » Continue

The Week in Search & Social for Oct. 12

by on October 13, 2011 · Adwordsanalyticsb2cconversion optimizationFacebookgooglelocal seoppcSEOweb design

PPC +1 Button to Start Showing on Display Ads Today – Following up on the item from a couple weeks ago, AdWords display ads will now be including +1 counts and friends’ ... » Continue

The Week in Search & Social for Oct. 5

by on October 6, 2011 · Adwordsanalyticsb2bb2cFacebookgooglelink developmentlocal seoMobileSEOSocial Mediaweb design

My gosh, Google and Facebook have been busy lately… PPC Here’s What Google’s New “Circulars” Ad Format Looks Like – Google is testing a new kind of ad unit called “Circulars,” designed ... » Continue

The Week in Search & Social for September 29

by on September 29, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelocal seoMobileppcSEOSocial MediaTwitterweb design

PPC Google Says Mobile Optimized Sites Will Factor Into Landing Page Quality And Perform Better In AdWords – As a result of this change, ads that have mobile optimized landing pages ... » Continue

The Week in Search & Social for Sept 23

by on September 25, 2011 · Adwordsanalyticsb2bb2cFacebooklink developmentlocal seoMobileppcSocial MediaTwitterweb design

Sorry, a couple days late this week, folks…we’ve just now recovered from the last week’s epic Google+/Facebook one-ups-man-ship binge! PPC The Google+ Button is Coming to Display Ads – Google will begin ... » Continue

The Week in Search & Social for Sept. 7

by on September 8, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelink developmentlocal seoMobileppcSEOSocial Media

So we’ve been having an internal discussion about how to improve our “Big Picture” meetings — the old timers here talk about the olden days when used to be one ... » Continue

The Week in Search & Social for Aug. 31

by on September 1, 2011 · Adwordsanalyticsb2bb2cFacebooklink developmentlocal seoMobileppcSEOSocial MediaTwitterweb design

PPC Relevancy and Quality Policy Update for Ads Targeting the US and Canada – Going into effect today, new adCenter guidelines could have a significant effect on PPC landing pages, particularly ... » Continue