As you probably have heard, Google finally announced the date for when they will sunset Universal Analytics: July 2023. While this news would understandably make any website owner panic, the ... » Continue

Performance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue

Marketers, you are not alone! To plan, stay in the know on insights, and organize reporting for all your digital activity there are plenty of available platforms to help. Gathering our ... » Continue

The Pinterest App launched in 2010 and for about 10 years showed very little innovation. Pinterest developed a reputation as a platform to reference for interior design ideas, wedding themes, ... » Continue

  Often when a brand considers working with an influencer, they start by looking for someone with the largest possible following. While there are tons of benefits to working with a ... » Continue

  Podcasting is an exploding content marketing category that has grown significantly since the COVID-19 pandemic. With more people at home and wanting to learn new things and new skills with ... » Continue

In case you’ve been living in a cave this December, Santa is bringing more than a bag full of presents this season. The COVID-19 Omicron variant is spreading and with ... » Continue

Last year, Google introduced a new, updated version of Google Analytics called Google Analytics 4, or GA4. According to Google, “The new Google Analytics will give you the essential insights ... » Continue

Let’s get technical! But not too crazy. Every digital campaign varies with potential needs versus objectives and purpose, and along with that comes certain metrics that help create a plan ... » Continue

What began in late 2004 as an inspired conversation over beverages, has now morphed into a yearly tradition in which the Anvil Media team puts our heads together to predict ... » Continue