Blog Archives
Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
by Anvil on June 8, 2022 · AdwordsgooglePay-Per-Click (PPC)SEMBack in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue
How To Audit A Google Ads Account
by Anvil on September 8, 2021 · AdwordsPay-Per-Click (PPC)As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue
Getting Started With Local PPC Advertising Part 2
by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingWalking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions. As people flock back to going out and visiting ... » Continue
Getting Started With Local PPC Advertising Part 1
by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
Better Together: Why Your Brand Needs Both PPC and SEO
by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEOLearn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue
4 Ways to Stand Out in Paid Search
by Anvil on September 19, 2017 · Ad CopyAdwordsPaid MediaIf you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue
12 Google AdWords Features Launched in Q3 2016
by Anvil on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue
Facebook Exchange: Will It Stay or Will It Go?
by Anvil on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media MarketingAnvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue
The Big Picture for March 9th (er, 11th)
by Anvil on March 10, 2011 · Link Development StrategiesLocal SearchMobileOnline Brand ManagementPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite DesignPPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue
Sitelinks Ad Extensions: AdWords, You’re Doing It All Wrong
by Anvil on January 24, 2011 · Pay-Per-Click (PPC)Sitelinks Extensions have become one of Anvil’s favorite items in the AdWords tool chest, offering a relatively easy way to stretch our clients’ messaging past those pesky text ad character limits and to distribute special offers and limited time promotions across multiple campaigns. But they do have significant limitations when it comes to cross-campaign management and tracking. However, a simple change to the way sitelinks are organized and deployed would alleviate these. » Continue