Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

If you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

Sitelinks Extensions have become one of Anvil’s favorite items in the AdWords tool chest, offering a relatively easy way to stretch our clients’ messaging past those pesky text ad character limits and to distribute special offers and limited time promotions across multiple campaigns. But they do have significant limitations when it comes to cross-campaign management and tracking. However, a simple change to the way sitelinks are organized and deployed would alleviate these. » Continue