There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue

Paid search has gotten exponentially more complicated in the last couple years — AdWords in particular has added all kinds of new targeting, new ad formats, new extensions for the ... » Continue

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

Sitelinks Extensions have become one of Anvil’s favorite items in the AdWords tool chest, offering a relatively easy way to stretch our clients’ messaging past those pesky text ad character limits and to distribute special offers and limited time promotions across multiple campaigns. But they do have significant limitations when it comes to cross-campaign management and tracking. However, a simple change to the way sitelinks are organized and deployed would alleviate these. » Continue

Does Broad (session-based) matching make Broad Match a more attractive option for AdWords advertisers? » Continue

Instead of reactively adding negative keywords based on search term reports, don't be afraid to proactively add masses of negative keywords based on lists of cities, names or other common modifiers. » Continue

When we talk about a person or company’s ‘Online Reputation’, we’re usually focusing on social media profiles (Facebook, Twitter, LinkedIn), blogger buzz, and Google’s organic search results. Social Media profiles can ... » Continue

There’s been some hype in the news lately about Internet Advertising as an industry and how quickly its growing. Especially now, with the economy being down,  companies are actively searching ... » Continue