Blog Archives
Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
by Anvil on June 8, 2022 · AdwordsgooglePay-Per-Click (PPC)SEMBack in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue
How To Audit A Google Ads Account
by Anvil on September 8, 2021 · AdwordsPay-Per-Click (PPC)As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue
Getting Started With Local PPC Advertising Part 1
by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
2019 Digital Marketing Predictions
by Kent Lewis on January 2, 2019 · Amazon ShoppingDigital MarketingEmarketinggoogleSearch Engine MarketingVoice SearchAs we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue
Better Together: Why Your Brand Needs Both PPC and SEO
by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEOLearn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue
4 Ways to Stand Out in Paid Search
by Anvil on September 19, 2017 · Ad CopyAdwordsPaid MediaIf you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue
Google’s Annual Livestream—What You Need to Know
by Anvil on May 24, 2017 · AdwordsgooglePaid MediaGoogle held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue
12 Google AdWords Features Launched in Q3 2016
by Anvil on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue
4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search
by Anvil on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategySIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue
Review: AdWords Flexible Bid Strategies
by Anvil on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppcPPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue