Back in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue

As a Paid Media Specialist something that rings true time and time again is that the only certainty is uncertainty. Whether a company is relaunching their website, a new person ... » Continue

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

If you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue