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Blog Archives

As Omicron Arrives, Marketers need to Focus on Digital

by Anvil on December 23, 2021 · BusinessDigital Marketing

In case you’ve been living in a cave this December, Santa is bringing more than a bag full of presents this season. The COVID-19 Omicron variant is spreading and with ... » Continue

Understanding Audience Values and How They Affect Ad Strategy

by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It

by Anvil on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid Advertising

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

A New Take on Big Brother: How Google is Creating a Secure Ecosystem for Digital Advertising

by Anvil on April 4, 2018 · AdvertisinggooglePaid Media

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

Happy Belated Birthday Twitter

by Anvil on March 28, 2018 · AdvertisingInfluencerSocial Media Marketing

A Retrospective Look at Social Media. In 2006, social media was blossoming. Facebook had been around for a couple of years... » Continue

Pinterest Targeting Capabilities and Why Companies Need to Advertise There

by Anvil on July 11, 2017 · Paid MediaPinterestUncategorized

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue

Video Marketing: The Future of Storytelling

by Kent Lewis on March 1, 2013 · Search Engine MarketingSearch Engine OptimizationVideo

The future of online video is clear. Faster connection speeds have allowed smooth streaming of HD video on both desktop and mobile devices, making video instantly accessible to web users ... » Continue

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    • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need NowJuly 1, 2025
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  • SEO Sprints vs. Traditional SEO: What Works Best Depends on What You Need Now by Anvil Media on July 1, 2025
  • What Happens When Strategy Leads: How Digital Strategy Consulting Can Transform Your Business by Anvil Media on May 16, 2025

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