A few weeks ago, the popular social media dashboard Hootsuite released a new edition with lots of shiny new features. When the updates were first announced, I was most excited ... » Continue

Back in December, Google announced the launch of their Asynchronous tracking code. This code update was optional and a great alternative for sites struggling to reduce their page load time ... » Continue

Internet-capable mobile phones are truly becoming more mainstream and more and more people are using their internet connections for more than just email access. With the release of the iPad ... » Continue

Google has continued to roll out new features in Google analytics, allowing the program to really compete with some of the enterprise (i.e. expensive) level platforms. One of the newer ... » Continue

I am sure you have been wondering where #FollowFriday has been the past couple of weeks (wink, wink)!  Well, if you must know, we have been making a slight shift ... » Continue

Perhaps it’s because of the upcoming holiday season and the rush of visitors e-retailers are expecting, but there has been talk about the limitations of website analytics, particularly with respect ... » Continue

Here’s a quick Google Analytics tip that I’ve recently found very useful. It might be 101, but I’ve been known to overcomplicate things in Google Analytics to the point that ... » Continue

Google Analytics Custom Reports feature has been around for a while now, but many of us are still playing around with it and finding great ways to slice and dice ... » Continue

Alright, now that we know to keep forms short, lets tackle shopping carts. As a frequent online shopper, I’ve seen my fair share of online shopping carts, and as an ... » Continue

In the aims of making your analytics data actionable and not just a bunch of pretty statistics, let’s look at your conversion points, and how effective your funnel is at ... » Continue