Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Google Analytics Spotlight: Custom Alerts (Beta)

by Anvil on December 1, 2009Website Analytics

Google Analytics Spotlight: Custom Alerts (Beta)

by Anvil on December 1, 2009Website Analytics

Google has continued to roll out new features in Google analytics, allowing the program to really compete with some of the enterprise (i.e. expensive) level platforms. One of the newer features to be released – and still in beta – is their Intelligence reporting which allows you to set up custom alerts when anything major changes with your web traffic.

This feature is particularly helpful for those of us who don’t live and breathe analytics but still need to be aware of changes, as it’s much easier to diagnose a problem when it first occurs. Or if your site hits the front page of Digg – you’ll want to know that while you’re still getting that attention- not a week later.

Look for the new Intelligence tab here:

Google Analytics Intelligence featureSetting up these alerts is similar to creating custom reports – you’ll see the same drag and drop functionality for your metrics. Once you select the metric you want to monitor, you chose a threshold for change – and what specifically you want to watch. Here are a few examples:

  • Keyword > new PPC keyword Alert when Revenue > greater than break-even threshold
  • Medium > Organic Alert when Visits > decreases by 20%
  • All Traffic Alert when Visits > increases by 20%
  • Referral path > social media campaigns Alert when % of new visits > is greater than your goal value

Hopefully these examples get you thinking about what metrics you should be watching closely. There is a lot of flexibility within this tool, and should also get you thinking about what site objectives are really important to your bottom line.

Happy Analyzing!

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Targeting on Facebook Ads for BeginnersJuly 14, 2022
    • Understanding Audience Values and How They Impact Digital StrategyJuly 7, 2022
    • How BeReal Is Impacting the Social Media SpaceJune 30, 2022
    • Two Keywords Enter a BarJune 22, 2022
  • Categories

Related Posts

  • Universal Analytics is Going Away – 3 Need to Know Tips to Prepare for the Switch to GA4
  • The Beginner’s Guide to Google Analytics 4 (GA4)
  • Top Digital KPIs and Metrics Every Marketer Should Know
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Targeting on Facebook Ads for Beginners by Lauren Milligan on July 14, 2022
  • Understanding Audience Values and How They Impact Digital Strategy by Kari Schroeder on July 7, 2022

Twitter

Anvil Media, Inc. @anvilmedia

This account is now inactive. Please follow @deksia for updates. Happy New Year!

ReplyRetweetFavorite

Testimonials

Anvil Media’s expertise in the PPC and SEO industry is unparalleled.Oregon State University

©Anvil Media, Inc. 2023
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest