Google Analytics gives you a lot of data. In an effort to make some of that data more user friendly and approachable, here are some steps to clean up your ... » Continue

There’s been some hype in the news lately about Internet Advertising as an industry and how quickly its growing. Especially now, with the economy being down,  companies are actively searching ... » Continue

Most companies know, or are at least in denial about the fact that they aren’t using their analytics data to its fullest ability. Analytics data is the entire reason everyone ... » Continue

Web browsing behaviors are constantly changing. As a result, analysis of those behaviors must evolve to match those changes. A recent change that has become more prevalent over the past ... » Continue

There are a variety of other reporting and analysis tools we might use on site data to better understand online business performance and customer behavior. Fair to say, Web analytic ... » Continue

Google has entered into a partnership with interactive agency and web analytics firm ZAAZ to serve enterprise customers that use Google Analytics, with ZAAZ providing for-fee services beyond what Google ... » Continue

Joining Google in the analytics game, Yahoo has announced the release of a service that is intended to evaluate the offline sales impact of their online marketing efforts. The ... » Continue

Earlier in November, Google quietly began offering Google Analytics – a tag-based web analytics reporting software. For sites with less than 5 million monthly page views or those participating ... » Continue

Analytics, the bedrock of interactive marketing, is fraught with complications. Some are generalized, affecting all marketers. Examples include the reported increase in the rate of Web cookie deletion and the ... » Continue

Google plans to acquire Web analytics provider Urchin Software to complement its advertising and publishing products. JupiterResearch analyst Eric Peterson speculates there are several possible scenarios for Google going forward. The ... » Continue