3 Key Highlights from Portland’s Digital Summit on Day 1

by on July 14, 2016 · FacebookPaid MediaSEOSocial Media

The inaugural Digital Summit in Portland is taking place right now, and we have three team members attending. With different tracks featuring industry influencers from organizations such as Facebook, MOZ, Uber, ... » Continue

Facebook Changes Their Algorithm Again & What This Means to Marketers

by on July 5, 2016 · Facebookincrease trafficSocial Media

The day marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to start prioritizing posts shared by friends and family over those from publishers, brands, and other ... » Continue

The 5 Best Business Tips About Instagram I Learned at #SMWLA Today

by on June 7, 2016 · InstagramSocial MediaSocial Media Marketing

Greetings from sunny LA! I am attending one of 3 Social Media Week Conferences (SMW) around the world right now with the others being hosted in Milan and Mexico City.  SMW ... » Continue

Why You Should Never Advertise On Facebook

by on February 4, 2016 · FacebookSocial MediaSocial Media MarketingSocial Media Spotlight

Should you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue

Snapchat viewing may not be so secret anymore. May be launching ad targeting based off what you view in Discover.

by on January 21, 2016 · newsSnapchatSocial MediaSocial Media MarketingSocial Media Spotlight

Snapchat’s Advantage As it tries to take on Facebook for advertising dollars, we have to realize that Snapchat has a major advantage over Facebook- its core and native demographic didn’t ... » Continue

Insta-Flash-In-The-Pan

by on December 22, 2015 · Social MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightStrategic Internet Marketing

As we approach 2016, we’re gazing into the digital marketing crystal ball, and conjuring our predictions for the New Year as we do every year; you can find Anvil’s comprehensive ... » Continue

Perfecting the Fundamentals: Trends for Social Media Marketing Success from #SMMW15

by on April 6, 2015 · FacebookMobileSocial MediaSocial Media MarketingSocial Media SpotlightTwitter

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue

6 New Social Media Trends Inspired by SearchFest 2015

by on March 9, 2015 · b2bb2cOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

SearchFest 2015 was my first, and I can say with certainty that I will be back in 2016. With four SearchFest tracks to follow, I decided to divide my time ... » Continue

Snapchat ‘Discover’ puts focus on media publishers for content

by on January 27, 2015 · Social MediaSocial Media MarketingSocial Media Spotlight

Snapchat has partnered with some of the top media publishers around to build out a storytelling feature that puts the narrative first. It allows users to experience Stories from different editorial teams. » Continue

Social Marketing Insights from “A Teenager’s View on Social Media” Part 2

by on January 20, 2015 · Social MediaSocial Media Marketing

In the second part of A Teenager’s View on Social Media, Watts reviews additional social media platforms and introduces us to some popular with teens and college students. More importantly, ... » Continue