As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, here ... » Continue

We came across (via Sphinn) this interesting analysis of Toyota’s usage of Promoted Tweets and how they indeed have done a bang up job of utilizing the platform to create engagement ... » Continue

As Facebook friend lists grow and updates become more frequent, many Facebook users have found that the Top News and Recent News filter options don’t fit their needs anymore.  As ... » Continue

Ryan Adams has a new wrinkle to the online audio stream: to promote his new record Cardinals III/IV, his Facebook page includes an online stream that the visitor must “unlock” by clicking Like. I thought it was a cool solution – a measurable way to generate social buzz around a new release. Fans get to hear the new record, while Ryan & his record label get to spread the word far & wide on Facebook. Now I'm wondering what else could benefit from the “click Like to unlock” scheme. » Continue

Success in Facebook advertising is an elusive beast.  Direct marketers who pine for sales & conversions often discover that Facebook advertising is about making connections, building trust, and developing a ... » Continue

Obviously the newspaper industry is struggling. Industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content and compete with quick and ... » Continue

A few short months ago, Facebook changed the online landscape by introducing like buttons & social plugins.  In a flash, Facebook’s domain moved beyond the 500+ million users of its ... » Continue

I’m going to start at the end, because really, this is the good stuff–what we’ve all been waiting to find out. Did the infamously viral The Man Your Man Could Smell Like ... » Continue

Well it looks like Facebook insights for Domains is finally working! As I reported last month, Facebook Insights for Domains had been broken ever since it was launched several months ... » Continue

We have been feverishly working on our latest white paper, “The Marketer’s Guide to Location-Based Social Networking,” and are pleased to announce that you can download it today all for ... » Continue