We have been feverishly working on our latest white paper, “The Marketer’s Guide to Location-Based Social Networking,” and are pleased to announce that you can download it today all for the low price of $0.00!!

This white paper is aimed at marketers trying to understand if their target audience is on sites like Foursquare and Gowalla; what they are doing on there; and how they can engage them. Many marketers are still trying to understand who the heck is on Foursquare and what does it mean to market to people on there.

This white paper is perfect for those just starting out. In the white paper, we discuss the basics of location-based social networking and identify the opportunities for consumer brands and local businesses within location-based networking. It includes the definition and scale of location-based networking, an overview of the most current and relevant location-based networks and a summary of the ways businesses can use each network to reach customers.

If you are looking to expand your social media marketing to sites like Foursquare, Gowalla, Britekite and Loopt, this is a must read!