Category: Paid Media
Micro-Moments Part 2: I-Want-To-Buy
by Anvil on September 29, 2016 · Paid AdvertisingPaid MediaPay-Per-Click (PPC)The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue
Anvil’s Holiday Marketing To Do List
by Anvil on September 1, 2016 · Holiday ShoppingPaid MediaThe summer may not be quite officially over yet, but now is the time to get a jump on your holiday marketing plan, especially if you are in retail and ... » Continue
Why You Need Social Media AND Paid Media
by Anvil on July 26, 2016 · Paid MediappcSocial Media…and why the need to be friends. Social Media is an excellent tool for connecting with customers and increasing brand exposure. In order to access its full potential, there will be ... » Continue
Anvil Media Earns Google Premier Partner Status
by Anvil on July 21, 2016 · googlePaid MediappcEarlier this month Google revamped its Partner Program and promoted 3% of their North America partner agencies to the coveted Premier level—and we were one of them (!!!) What is a ... » Continue
Key Highlights from Portland’s Digital Summit on Day 2
by Anvil on July 15, 2016 · Digital MarketingPaid MediaSEOSocial MediaThe last and final day of the Digital Summit Portland has come to an end, and our team has some more insights to share. If you missed highlights from day 1, you ... » Continue
3 Key Highlights from Portland’s Digital Summit on Day 1
by Anvil on July 14, 2016 · FacebookPaid MediaSEOSocial MediaThe inaugural Digital Summit in Portland is taking place right now, and we have three team members attending. With different tracks featuring industry influencers from organizations such as Facebook, MOZ, Uber, ... » Continue
4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search
by Anvil on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategySIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue
6 Major AdWords Changes from Google’s Summit 2016 and What They Mean for Your Campaigns
by Anvil on May 26, 2016 · AdwordsgooglePaid MediaCH-CH-CH-CH-CHANGES! Google announced a variety of updates to its AdWords and Analytics platforms at the Google Performance Summit, Tuesday May 24th. Google introduced new upgrades, features, designs, and product types ... » Continue
