The Big Picture for May 11

by on May 12, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial MediaWebsite Design

Your weekly dose of search & social news and insight from the fine folks of Anvil and Formic…enjoy! PPC Facebook Updates Ad Analytics – Moving away from traditional PPC metrics like CPM, ... » Continue

Amazon EC2 is Down, along with Someecards, Reddit, Hootsuite, and more

by on April 21, 2011 · Online Brand ManagementOnline Reputation Management

Amazon EC2 seems like a giant failure so far as it tends to go down all too often, forcing people to stop browsing Reddit and actually do work. Here is ... » Continue

Are you Ready for a Mobile Site

by on March 21, 2011 · Online Reputation Management

Mobile is here to stay – just a few weeks ago we looked at which Fortune 100 companies had mobile sites. This week, we take a look at when you ... » Continue

Beware of Facebook Advertising Demographic Targeting

by on March 14, 2011 · Online Public RelationsOnline Reputation ManagementUncategorized

So over my lunchbreak I’m perusing Facebook, watching footage of the awful, horrifying, mind-boggling Japanese tsunami.  Now we all know that, thanks to our own usage of it, Facebook knows ... » Continue

Kraft – The Tough Mac & Cheese

by on March 10, 2011 · Online Reputation ManagementSocial Media Marketing Optimization

Kraft recently rolled out a Twitter campaign that pits mac and cheese eaters against each other in a head to head “Mac & Jinx” battle. You remember the jinx game ... » Continue

Beat the Fortune 100: Have a Mobile Site

by on March 2, 2011 · Online Reputation ManagementStudies

Sitting through the mobile session at SearchFest 2011 last week I ran into an interesting set of slides: which Fortune 100 companies have mobile specific sites. You would think that with ... » Continue

Dealing with Negative Online Sentiment – Mashable Recap

by on February 22, 2011 · Online Reputation ManagementSocial Media Marketing Optimization

Our friends over at Mashable posted a great reminder article about how brands should be managing negative sentiment posted about them online. The more brands engage online, the more susceptible ... » Continue

The Good, the Bad and the Review

by on February 9, 2011 · Online Reputation Management

Reviews. Reviews. Reviews. We hear a lot about reviews these days and how they are playing a large part in consumers’ decisions – so how do you know when you ... » Continue

Your (Not So) Dirty Secrets

by on January 28, 2011 · Online Reputation Management

TripAdvisor recently posted their 2011 Dirtiest Hotels list – and it’s not pretty. Hotel owners should be absolutely terrified to make such a list, but what’s funny to me ... » Continue

Fed To Post Product Complaints Publicly

by on January 27, 2011 · Online Public RelationsOnline Reputation ManagementSEM PR

Recently, the Fed has announced that it will publish product/brand complains that deal with safety and risk of injury online through its new website: As explained in this Ad Age ... » Continue