Google Defends Itself to FTC

by on January 14, 2011 · Online Reputation ManagementSearch Engine Optimization

In one of the more significant examples of a company protecting it’s reputation, Google is presenting the tenants of its integrity in Search to the US Federal Trade Commission today in ... » Continue

So Much to Watch, So Little Time

by on January 11, 2011 · Online Reputation Management

With the ever expanding web it’s hard to watch what people are saying about your company. However, it is essential when it comes to managing your reputation since a bad ... » Continue

Strengthening Your Brand with Twitter

by on January 5, 2011 · Online Reputation ManagementSocial Media Marketing Optimization

With Twitter growing in popularity, businesses are looking to engage consumers and grow their brand online in a new way.  A lot of business jump onto Twitter, start tweeting all ... » Continue

Tricky Testimonials: Where do you want them? How do you ask for them?

by on December 13, 2010 · Online Reputation Management

Medical practices face a particular set of challenges in seeking out testimonials and pro-actively managing their online reputations. » Continue

Google Seller Rating Extensions. Easy as 1, 2.

by on December 10, 2010 · Online Reputation ManagementPay-Per-Click (PPC)

Having good reviews online are good for business – common sense, right? But are you doing everything you can to make sure potential customers are aware of your good reviews? ... » Continue

Step-by-Step Press Release Optimization

by on December 9, 2010 · Link Building and BaitingOnline Public RelationsOnline Reputation ManagementSearch Engine OptimizationSEM PR

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

Saying Good Things? I Believe You. Saying Bad Things? Not so Much

by on December 7, 2010 · Online Reputation Management

When you hear about someone’s recent amazing experience with a company, do you give it a lot of trust? What about when you hear about a train wreck of an ... » Continue

So you think a bad rep could be good for your rankings?

by on December 2, 2010 · Link Building and BaitingOnline Reputation Management

There seems to be a lot of random ideas out there on how to increase your search rankings, but the idea that getting bad reviews can help you get to ... » Continue

Are you ready for a social media disaster?

by on December 1, 2010 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing Optimization

Let’s say you consider yourself a social media savvy organization.  You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue

Have you Google’d Yourself Lately?

by on August 27, 2010 · Online Reputation ManagementSearch Engine Optimization

I firmly believe that it is worthwhile to take a few minutes every so often and Google yourself. Or your company/brand name. Despite the commotion that social media sites make ... » Continue