Category: Online Reputation Management
Google Defends Itself to FTC
by Anvil on January 14, 2011 · Online Reputation ManagementSearch Engine OptimizationIn one of the more significant examples of a company protecting it’s reputation, Google is presenting the tenants of its integrity in Search to the US Federal Trade Commission today in ... » Continue
So Much to Watch, So Little Time
by Anvil on January 11, 2011 · Online Reputation ManagementWith the ever expanding web it’s hard to watch what people are saying about your company. However, it is essential when it comes to managing your reputation since a bad ... » Continue
Strengthening Your Brand with Twitter
by Anvil on January 5, 2011 · Online Reputation ManagementSocial Media Marketing OptimizationWith Twitter growing in popularity, businesses are looking to engage consumers and grow their brand online in a new way. A lot of business jump onto Twitter, start tweeting all ... » Continue
Tricky Testimonials: Where do you want them? How do you ask for them?
by Anvil on December 13, 2010 · Online Reputation ManagementMedical practices face a particular set of challenges in seeking out testimonials and pro-actively managing their online reputations. » Continue
Google Seller Rating Extensions. Easy as 1, 2.
by Anvil on December 10, 2010 · Online Reputation ManagementPay-Per-Click (PPC)Having good reviews online are good for business – common sense, right? But are you doing everything you can to make sure potential customers are aware of your good reviews? ... » Continue
Step-by-Step Press Release Optimization
by Anvil on December 9, 2010 · Link Building and BaitingOnline Public RelationsOnline Reputation ManagementSearch Engine OptimizationSEM PRPerhaps you’ve heard about the benefits of optimizing your company’s press releases, but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue
Saying Good Things? I Believe You. Saying Bad Things? Not so Much
by Anvil on December 7, 2010 · Online Reputation ManagementWhen you hear about someone’s recent amazing experience with a company, do you give it a lot of trust? What about when you hear about a train wreck of an ... » Continue
So you think a bad rep could be good for your rankings?
by Anvil on December 2, 2010 · Link Building and BaitingOnline Reputation ManagementThere seems to be a lot of random ideas out there on how to increase your search rankings, but the idea that getting bad reviews can help you get to ... » Continue
Are you ready for a social media disaster?
by Anvil on December 1, 2010 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationLet’s say you consider yourself a social media savvy organization. You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue
Have you Google’d Yourself Lately?
by Anvil on August 27, 2010 · Online Reputation ManagementSearch Engine OptimizationI firmly believe that it is worthwhile to take a few minutes every so often and Google yourself. Or your company/brand name. Despite the commotion that social media sites make ... » Continue