Mobile is here to stay – just a few weeks ago we looked at which Fortune 100 companies had mobile sites. This week, we take a look at when you should consider developing a mobile site and some key design elements to take into consideration over at iMedia Connection.

The biggest thing to consider when deciding when the right time to invest in a mobile site is that – without a strong mobile presence, you’re delivering a poor user experience to your customers and prospective customers. With the total percentage of mobile visitors making up your site traffic growing – how many customers are you willing to serve a poor experience too? If you asked the CEO of your company that question – what percent of visitors are we willing to give a bad experience? It may just help you case for additional budget for a mobile site.

To read more about tips for developing a mobile-friendly site, and why its more important than ever, continue here.