Blog Archives
Understanding Audience Values and How They Affect Ad Strategy
by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Google Expands Close Variants Once Again to Match Search Intent
by Anvil on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue
Better Together: Why Your Brand Needs Both PPC and SEO
by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEOLearn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue
12 Google AdWords Features Launched in Q3 2016
by Anvil on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue
Anvil Recognized as Top Paid Per Click Agency by Clutch
by Anvil on October 11, 2016 · Paid MediaPay-Per-Click (PPC)Anvil is honored to be recognized by Clutch as a top Pay Per Click Agency in North America and England for the second year in a row now. Top candidates ... » Continue
Anvil Media Earns Google Premier Partner Status
by Anvil on July 21, 2016 · googlePaid MediappcEarlier this month Google revamped its Partner Program and promoted 3% of their North America partner agencies to the coveted Premier level—and we were one of them (!!!) What is a ... » Continue
4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search
by Anvil on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategySIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue
2 Weeks Later: Top Hero Conference Takeaways
by Anvil on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppcThe Paid Team’s takeaway’s still being discussed from the top 2015 sessions Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue
Review: AdWords Flexible Bid Strategies
by Anvil on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppcPPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue
Shopping Campaigns and Small Business
by Anvil on August 15, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue