Last Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and ... » Continue

Paid search has gotten exponentially more complicated in the last couple years — AdWords in particular has added all kinds of new targeting, new ad formats, new extensions for the ... » Continue

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

Each week here at Anvil, we get together on Wednesday afternoon to go over the big news around the world of search, social & mobile. » Continue

UPDATE: Here are the details of the Yelp & AdWords matching beta from Google. We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews ... » Continue

For companies that have several retailers and affiliates, sometimes your company can get lost in the weeds when it comes to Branded Pay-Per-Click (PPC) campaigns.  When you are not the ... » Continue

This is a friendly reminder, if you haven’t already checked out Google’s View-Through Conversions on the Content Network, you should and soon!  I know the tool was announced in the ... » Continue

Check out Anvil’s article contribution for PPCSummit’s, Pay Per Click  Insider Tips – Gearing up for the Holiday Season – Pay Per Click Style. The holiday season is fast approaching.  Have ... » Continue