Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue

Anvil is honored to be recognized by Clutch as a top Pay Per Click Agency in North America and England for the second year in a row now. Top candidates ... » Continue

Earlier this month Google revamped its Partner Program and promoted 3% of their North America partner agencies to the coveted Premier level—and we were one of them (!!!) What is a ... » Continue

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions   Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue