Blog Archives
Link Building: What Is It And Why Should You Do It?
by Anvil on May 10, 2017 · Digital MarketingLink BuildingSEOOne of the primary ongoing recommendations that we provide to clients, in an effort to improve their Organic Search performance, is to develop their link profile by increasing the number ... » Continue
Google’s ‘Best’ New Search Results Display
by Anvil on May 3, 2017 · Digital MarketinggoogleLocal SearchThe importance of positive reviews from your customers is no secret, and it is now becoming more important than ever for small businesses. According to a survey done by ... » Continue
Using Psychology to Improve Your Ad Copy
by Anvil on April 26, 2017 · Ad CopyPaid MediaPsychology140 characters. That’s all you get to draw someone in and persuade them to click on your ad. On top of that, there are thousands of others trying to do ... » Continue
5 Steps to Finding Your Voice on Social Media
by Anvil on April 19, 2017 · content marketingDigital MarketingSocial Media MarketingWe’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue
Accurately Measure Your Digital Marketing Efforts with Analytics
by Anvil on April 12, 2017 · analyticsgoogleWebsite AnalyticsAnalytics provide direct insight into how your website is performing, how your customers are finding your website, and how customers are learning about your business and products or services. The ... » Continue
Facebook vs. Snapchat & What It Means for your Online Campaigns
by Anvil on April 6, 2017 · FacebookSnapchatSocial Media MarketingIt’s no secret that Facebook wants Snapchat out of the picture and now with Facebook introducing stories to their app the two are butting heads again. Let’s talk about what ... » Continue
Talk Money To Me: The Future of Paid Media In A Voice-First World
by Anvil on March 29, 2017 · googlePaid MediaPay-Per-Click (PPC)Voice SearchVoice Killed The Keyboard Star Over the past year, you’ve likely heard murmurings about the Dawn of Voice Search. 7 million “voice-first” devices like Google Home and Amazon Echo were shipped ... » Continue
Why Businesses Should Use Instagram Stories
by Anvil on March 8, 2017 · Social MediaSocial Media MarketingLast year Instagram announced Stories as one of the mobile platform’s new features. While we all saw a little… of Snapchat in Instagram’s version, they did try to make it ... » Continue
5 Ways to Rank in Local Search in a Changing Local SEO Ecosystem
by Anvil on February 16, 2017 · local seoSearch Engine OptimizationI keep seeing people and articles asking the question “is local SEO dying” and I think it’s an absurd question. Local SEO won’t die as long as there are local ... » Continue
Politics in Marketing
by Anvil on February 9, 2017 · account managementDigital Marketingonline reputation“I just want to get on Facebook and see pictures of what my friends ate and cute animal videos.” Since Trump was elected to take the highest office in the country, ... » Continue
