Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Politics in Marketing

by Anvil on February 9, 2017account managementDigital Marketingonline reputation

Politics in Marketing

by Anvil on February 9, 2017account management

Twitter Politics“I just want to get on Facebook and see pictures of what my friends ate and cute animal videos.”

Since Trump was elected to take the highest office in the country, politics and news of reforms have flooded every aspect of our lives. Even if you choose to stay out of the political jargon, you seem to get dragged into the conversation by an old high school acquaintance, relative, or friend. If you can’t escape politics, imagine how what businesses big and small are doing to stay neutral on subjects.

Before the election happened, we saw a rise of concern for where brands were advertising or finding their customers online, spearheaded by a Twitter account called Sleeping Giants (@slpng_giants) and its followers, brands advertisements were called out for appearing on one particular site, Breitbart.com. Breitbart is a far-right media outlet that has been credited with helping Donald Trump get elected and is also known for posting questionable content.

@slpng_giantsSleeping Giant and its followers screenshot display ads that show up on Breitbart and tweeted at the brand to inform them about their ad placement. As we all know in the marketing world image is everything and who you or your brand associate yourself with can be a make or break situation. So far Sleeping Giant has gotten over 935 brands to pull their advertising from Breitbart and other similar sites. Interestingly enough Breitbart has retaliated with certain brands pulling their advertising. For example, when Kellogg announced they would not be advertising on the site anymore, Breitbart asked for a boycott of all Kellogg products from its readership; Which returned massive support for the brand and users vouching to support the Kellogg brand for standing up against the site and it’s threats.

#UberBoycottUber is a perfect example of how a brand is perceived can make or break a brand. Uber found themselves coming under fire and losing multiple users when they unknowingly continued service in NYC, as Taxi drivers called for a strike in protest of the TravelBan that had taken place due to executive order. The brand unknowingly kept servicing users and offering rides to and from the airport during a Taxi driver strike. While Uber meant no harm or insensitivity to what was going on in our country, being unaware of the issue and continuing business in NYC has cost the ride-sharing brand thousands of users nationwide, thanks to a #UberBoycott campaign that took off on Twitter and quickly spread to other social sites.

During the same time, competitor Lyft took advantage of the situation donating $1Million to the ACLU to help with legal costs. This move quickly showed where the brand stood and where its competitor stood due to their actions.

While brands are slowly being made to pick a side, our Commander-in-chief has put the pen down from signing executive orders to give his Twitter fingers a little exercise. Tweeting “…Ivanka has been treated so unfairly by @Nordstrom…” after the department store decided to remove her clothing brand from their store.

As we all know, a Trump tweet can move markets, causing other brands image or stock price to fall in result. GM and Toyota’s share value dropped a couple points after Trump took to his personal Twitter to call out the auto makers for having their cars assembled in Mexico.

We expected to see Nordstorm face the same Trump curse, dropping a few points after the initial tweet was sent out. To everyone’s surprise, the department store giant bounced back past their previous share value and ended the day at 4% higher share cost.

As we navigate through 2017, we see more and more brands being forced to pick sides or find a form of neutral ground that appeases to their demographic. Best next steps to follow:

  • Coordinate internally to find out where your business or brand stands on certain issues.
  • Review the businesses advertising plan and where you’re showing up if you’re remarketing to consumers.
  • Be aware of issues going on where your brand does business and how your business model can effect directly or indirectly.

If you have any questions about your marketing efforts during this time, don’t hesitate to reach out. We’d be happy to talk through and questions or concerns you might have.

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Two Keywords Enter a BarJune 22, 2022
    • Content Repurposing – 5 Ways to Scale While You Save Your Time and SanityJune 15, 2022
    • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!June 8, 2022
    • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priorityJune 2, 2022
  • Categories

Related Posts

  • Two Keywords Enter a Bar
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity
  • 2022 CBD Marketing Tips & Strategies
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: Digital audio takes up an increasing share of US digital media time https://t.co/NHDDpGvtae) #podcasting

ReplyRetweetFavorite

Testimonials

Anvil has been the perfect partner to improve our on and off page SEO. They bring knowledge and experience to ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....