Specialized Reporting and Analysis Tools
by Kent Lewis on June 1, 2006Internet Marketing ToolsThere are a variety of other reporting and analysis tools we might use on site data to better understand online business performance and customer behavior. Fair to say, Web analytic systems have significantly improved their analytic capabilities over the past few years and will continue to do so. These days, a number of systems are much better at filtering and segmenting data on the fly to look at particular groups’ behavior or characteristics.