Google Analytics Partners with ZAAZ to Enhance Serviceby Kent Lewis on February 2, 2006Website Analytics
Google has entered into a partnership with interactive agency and web analytics firm ZAAZ to serve enterprise customers that use Google Analytics, with ZAAZ providing for-fee services beyond what Google Analytics freely offers, reports DM News. Some of Google’s largest advertisers will be making use of the third-party services to improve their websites. Many enterprise customers requested Google Analytics services, so Google decided to outsource some of that work, according to a spokesman. ZAAZ will work with Google enterprise customers, for a fee that the agency declined to name, by optimizing advertisers’ online marketing efforts including paid search, improving their site design, gathering insight into online visitor behavior and improving user experience.