Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Yahoo Analytics Ties in Offline Data

by Kent Lewis on December 23, 2005Website Analytics

Yahoo Analytics Ties in Offline Data

by Kent Lewis on December 23, 2005Website Analytics

Joining Google in the analytics game, Yahoo has announced the release of a service that is intended to evaluate the offline sales impact of their online marketing efforts. The program is called Marketing Management Analytics (MMA) and will offer assessment tools that it said can help marketers compare online programs on Yahoo with ad campaigns on other media, then giving recommendations to optimize media spend. This type of analytics is quite different from the recent Google/Urchin offering, however it ties in an interesting element that may well be lacking from Google Analytics. Yahoo says the use of marketing mix modeling and other mathematical models give it’s new service the data needed to help customers make these valuable decisions.

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
    • 5 Amazing WordPress Plugins for SEO SuccessFebruary 3, 2021
  • Categories

Related Posts

  • Measurable Marketing (Part 2 of 3): Creating Goals in Google Analytics and Tag Manager
  • Measurable Marketing (Part 1 of 3): Why Every Business Should Know How to Use Google Analytics
  • The Dark Art of Dark Social Marketing
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021
  • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns by Riley Grubb on February 19, 2021

Twitter

Anvil Media, Inc. @anvilmedia

RT @pdxmindshare: Remote workers spend more on housing than those who commute https://t.co/IeQZL2gTv8

ReplyRetweetFavorite

Testimonials

Anvil has proven themselves to be a valuable asset and partner for Built Oregon. They understand our mission to support, ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest