Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

Google to Buy Analytics Provider

by Kent Lewis on March 29, 2005Website Analytics

Google to Buy Analytics Provider

by Kent Lewis on March 29, 2005Website Analytics

Google plans to acquire Web analytics provider Urchin Software to complement its advertising and publishing products.

JupiterResearch analyst Eric Peterson speculates there are several possible scenarios for Google going forward. The first, and most likely route, would be to follow Yahoo!’s lead and integrate the Urchin technology into its AdSense tools. (Overture integrated Keylime into its Marketing Console after buying it for $9.5 million in 2003.)

A second option would be to follow the model it uses with Picasa and give away Urchin “as is.” The goal there would be to help make Web sites more effective and improve Google’s own organic search results.

A third option, which Peterson says could strike terror in the hearts of Google competitors, would be for Google to use Urchin technology to create a free, tag-based analytics solution. That move would likely force lower prices from large vendors, and threaten the existence of smaller ones, he said.

Read Full Article >>

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • 5 Reasons Why Your Website Needs a BlogMarch 4, 2021
    • Advertising with Apple iOS 14 – What You Need to KnowFebruary 24, 2021
    • A Guide to Google Ads Bid Strategies: Best Practices to Use with Your CampaignsFebruary 19, 2021
    • How COVID-19 Changed our Online BehaviorFebruary 11, 2021
  • Categories

Related Posts

  • Measurable Marketing (Part 2 of 3): Creating Goals in Google Analytics and Tag Manager
  • Measurable Marketing (Part 1 of 3): Why Every Business Should Know How to Use Google Analytics
  • The Dark Art of Dark Social Marketing
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • 5 Reasons Why Your Website Needs a Blog by Mike Stormberg on March 4, 2021
  • Advertising with Apple iOS 14 – What You Need to Know by Jared Carpenter on February 24, 2021

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: ‘Gateway to anything a marketer can dream up’: Touchless commerce has normalized the QR code, and brands are giving it a se…

ReplyRetweetFavorite

Testimonials

“As Galahad Group enters its third year, we want to call out the valuable help and support that we ...

©Anvil Media, Inc. 2021
310 NE Failing St. Portland, OR 97212

  • Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest