This week’s Social Media Spotlight will take a look at Burton’s online community and social media efforts.  Anvil Media reviews the social media efforts of top brands each Friday on ... » Continue

Twitter’s downfall will be corporate America jumping on the Twitter bandwagon without an original strategy on how to make this social media platform work for them. DiGiorno’s “Twitter strategy” (if ... » Continue

Oregon Urology Institute’s Vas Madness returns encouraging viewers to pursue a vasectomy before March Madness as the procedure requires some rest. Excellent tie in to the event, and my ... » Continue

In this week’s Social Media Spotlight, we will take a look at Trojan Brand Condoms If anyone should understand social media, it should be Trojan condoms. Trojan’s target audience oozes ... » Continue

You have to love creativity. Some creativity even warrants a double dose of the Social Media Spotlight. John Deere’s Facebook page is one such example. At first look, the fan page ... » Continue

One Size Does Not Fit All This is especially true in regards to social media. The social media strategy for Trojan condoms should be vastly different than the social media ... » Continue