Social Media Spotlight – Burton Snowboards

by on April 10, 2009 · Social Media Spotlight

This week’s Social Media Spotlight will take a look at Burton’s online community and social media efforts.  Anvil Media reviews the social media efforts of top brands each Friday on ... » Continue

DiGiorno Pizza on Twitter: Yawn.

by on April 9, 2009 · Online Brand ManagementSocial Media MarketingSocial Media SpotlightTwitter

Twitter’s downfall will be corporate America jumping on the Twitter bandwagon without an original strategy on how to make this social media platform work for them. DiGiorno’s “Twitter strategy” (if ... » Continue

Vas Madness

by on March 13, 2009 · Social Media Spotlight

Oregon Urology Institute’s Vas Madness returns encouraging viewers to pursue a vasectomy before March Madness as the procedure requires some rest. Excellent tie in to the event, and my ... » Continue

Social Media Spotlight – Trojan Brand Condoms

by on March 12, 2009 · Social Media MarketingSocial Media Spotlight

In this week’s Social Media Spotlight, we will take a look at Trojan Brand Condoms If anyone should understand social media, it should be Trojan condoms. Trojan’s target audience oozes ... » Continue

Social Media Spotlight Twofer

by on March 6, 2009 · Social Media MarketingSocial Media Spotlight

You have to love creativity. Some creativity even warrants a double dose of the Social Media Spotlight. John Deere’s Facebook page is one such example. At first look, the fan page ... » Continue

Social Media Spotlight – Select Comfort

by on March 6, 2009 · Social Media MarketingSocial Media Spotlight

One Size Does Not Fit All This is especially true in regards to social media. The social media strategy for Trojan condoms should be vastly different than the social media ... » Continue