With the decline in Facebook organic reach and some of the initial tests that we see Facebook pushing out, we must rethink the way we, as marketers, utilize the platform ... » Continue

Pumpkin Spice Lattes are back at Starbucks, and football season is in full effect. That can only mean one thing for marketers, you better have your holiday campaign ready to ... » Continue

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Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue

As I was looking for a topic to write about for this week’s blog post, I scoured the blog sites looking for a topic, hoping to find something about the ... » Continue

We’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue

It’s no secret that Facebook wants Snapchat out of the picture and now with Facebook introducing stories to their app the two are butting heads again. Let’s talk about what ... » Continue

Last year Instagram announced Stories as one of the mobile platform’s new features. While we all saw a little… of Snapchat in Instagram’s version, they did try to make it ... » Continue

The stats don’t lie; Pinterest is becoming so big it is almost impossible to ignore the advertising (and organic) benefits it can have for your company not just on social ... » Continue

Twitter released a feature called “Moments” last year as a new way to bring news told by collecting users tweets for a common subject matter. Until recently, Twitter staff and ... » Continue