Sitelinks Extensions have become one of Anvil’s favorite items in the AdWords tool chest, offering a relatively easy way to stretch our clients’ messaging past those pesky text ad character limits and to distribute special offers and limited time promotions across multiple campaigns. But they do have significant limitations when it comes to cross-campaign management and tracking. However, a simple change to the way sitelinks are organized and deployed would alleviate these. » Continue

Does Broad (session-based) matching make Broad Match a more attractive option for AdWords advertisers? » Continue

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, here ... » Continue

We came across (via Sphinn) this interesting analysis of Toyota’s usage of Promoted Tweets and how they indeed have done a bang up job of utilizing the platform to create engagement ... » Continue

There have been a few note-worthy updates to Google AdWords in the first week of 2011, so in case you’ve missed them – we’ve rounded up three things to be ... » Continue

Instead of reactively adding negative keywords based on search term reports, don't be afraid to proactively add masses of negative keywords based on lists of cities, names or other common modifiers. » Continue

Google AdWords advertisers have the option to allow Google to automatically append the URLs being used for their ads. In a nutshell, this means Google AdWords traffic will automatically be ... » Continue

Turns out the literal translation in to Spanish is pago por clic. In a perfect world, my 3 years of high school Spanish would have stuck with me enough that ... » Continue

Even though we’ve already passed Cyber Monday (also known as Green Gift Monday), and the number of shipping days are quickly ticking down, there is still time to make the ... » Continue

Did you know that in addition to tracking conversions using the AdWords conversion tracking pixel, you can also IMPORT data from Goals that are configured in your linked Google Analytics ... » Continue