Strong brands that operate online businesses are likely to see a high volume of  sales from branded keywords  since these searches are  performed by users who are already aware of ... » Continue

Avoiding the Masses Most marketers push to reach as many people as possible.  Generally, the greater the reach of an ad, viral video, or word-of-mouth marketing campaign, the more the campaign ... » Continue

Anvil is proud the announce the release of our latest white paper, “The Marketer’s Guide to Getting Started with Pay-Per-Click (PPC) Marketing”. Anvil’s free Pay-Per-Click (PPC) marketing white paper is a ... » Continue

Attention all you Ecommerce folks – the latest offering from Google AdWords should have you very excited. Though still in beta (currently available to select advertisers only), Google’s Product Listing ... » Continue

Ever wonder who spends the big bucks on search engine marketing? Granted we know it’s the big brands with the deep pockets, but what verticals are spending the most? MarketingSherpa ... » Continue

This is a friendly reminder, if you haven’t already checked out Google’s View-Through Conversions on the Content Network, you should and soon!  I know the tool was announced in the ... » Continue

YouTube is a beast of a website to try and advertise on effectively. It’s a huge site with constantly updated content and an audience that spans nearly every demographic category ... » Continue

Do you run both PPC and SEO campaigns at your company? If so, take a look at Anvil’s recent contribution to PPC Insider: PPC & SEO Belong Together Like Peanut ... » Continue

Check out Anvil’s article contribution for PPCSummit’s, Pay Per Click  Insider Tips – Gearing up for the Holiday Season – Pay Per Click Style. The holiday season is fast approaching.  Have ... » Continue

On my way to work today, while stopped at a red light, my windows down because it was already 70 degrees out, the woman asking for money on the corner ... » Continue