If a tree falls in the forest and no one’s around to hear it, did it really make a sound? The answer is very similar to that if someone complained ... » Continue

The new use of GIFs in online marketing could be as useful for SMM as Google search ads is to Paid Search Marketing. As marketers, we realize that the clear ... » Continue

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

When most of us think about content marketing, we’re thinking copywriters, infographics, and something that we don’t have experience in, which for some is enough to scare any business owner ... » Continue

As I was looking for a topic to write about for this week’s blog post, I scoured the blog sites looking for a topic, hoping to find something about the ... » Continue

Interested in learning a little more about what Anvil does and the benefits Anvil provides to its clients? RareBrain Capital has created this amazing video for our current and prospective clients ... » Continue

One of the primary ongoing recommendations that we provide to clients, in an effort to improve their Organic Search performance, is to develop their link profile by increasing the number ... » Continue

The importance of positive reviews from your customers is no secret, and it is now becoming more important than ever for small businesses. According to a survey done by ... » Continue

We’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue

I had the pleasure of attending the first annual Engage Conference (formerly SearchFest) in Portland, Oregon a few days ago and wanted to share an overview of the day as ... » Continue