Blog Archives
Google’s Sunset of 3rd Party Cookie Tracking, The Impact and Ways to Work Around It
by Anvil on February 6, 2020 · AdvertisingAdwordsDigital MarketinggoogleoptimizationPaid AdvertisingWhat happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue
Dr. AdWords or: How I Learned to Stop Worrying and Love SEM
by Anvil on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue
Review: AdWords Flexible Bid Strategies
by Anvil on December 5, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)ppcPPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue
Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords
by Anvil on February 6, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppcAs you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue
The Rumors Are True…Clicks Are Cheap Outside the US
by Anvil on July 19, 2011 · AdwordsPay-Per-Click (PPC)I’ve heard it bandied about around the office that AdWords CPCs are way lower outside the US. Well, with a brand-new international client — a Hong Kong-based software developer — ... » Continue
Yelp Reviews & Google AdWords
by Anvil on January 29, 2010 · Local SearchPay-Per-Click (PPC)UPDATE: Here are the details of the Yelp & AdWords matching beta from Google. We are doing a 1% experiment of Reviews on Ads in which we match ads to reviews ... » Continue