Blog Archives
Geofencing – Grow Your Audience Without Extending Your Reach
by Anvil on August 19, 2021 · AdvertisingDigital MarketingMobilePaid MediaFor local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue
Getting Started With Local PPC Advertising Part 2
by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingWalking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions. As people flock back to going out and visiting ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue