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Geofencing – Grow Your Audience Without Extending Your Reach

by Anvil on August 19, 2021 · AdvertisingDigital MarketingMobilePaid Media

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

Getting Started With Local PPC Advertising Part 2

by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

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    • The Hidden Costs of DIY Marketing PhotographySeptember 22, 2026
    • Why One Strong Marketing Tactic Isn’t Enough to Grow a Mid-Sized Company AnymoreAugust 27, 2026
    • Your Buyers Use AI to Find Companies Like Yours. Are They Finding You?July 30, 2026
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  • The Hidden Costs of DIY Marketing Photography by Anvil Media on September 22, 2026
  • Why One Strong Marketing Tactic Isn’t Enough to Grow a Mid-Sized Company Anymore by Anvil Media on August 27, 2026

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