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Geofencing – Grow Your Audience Without Extending Your Reach

by Anvil on August 19, 2021 · AdvertisingDigital MarketingMobilePaid Media

For local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue

Getting Started With Local PPC Advertising Part 2

by Anvil on July 29, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

Walking around town, it is clear to see that the local economy is booming as businesses open after lifted COVID restrictions.  As people flock back to going out and visiting ... » Continue

A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns

by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorized

When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

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  • The Q4 Preparation Gap: Why Holiday Marketing Performance Separates Strategic Companies from Reactive Ones by Anvil Media on November 14, 2025
  • How Is AI Shaping Digital Marketing in 2025? by Anvil Media on September 12, 2025

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