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Blog Archives

2019 Digital Marketing Predictions: Year-in-Review

by Anvil on December 16, 2019 · AdvertisingDigital MarketingMarketingSEMpdx

For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to predict digital marketing trends that will alter ... » Continue

Why You Should Sponsor Podcasts

by Anvil on November 27, 2019 · Advertisingpodcast

When you think of the word podcast, what is the first thing that comes to your mind? A couple of buddies sitting around a mic drinking beer and discussing this ... » Continue

What is Market Segmentation?

by Anvil on November 22, 2019 · Uncategorized

Blanket advertising is over, and we no longer have to guess which messaging will resonate with an audience. By comparing hundreds, or even thousands of different data points against an ... » Continue

How to Make the Most Out of Your Ad Agency Internship

by Anvil on November 13, 2019 · AdvertisingAgency LifeDigital MarketingMarketing

This is my final week as an intern at Anvil Media. I have learned so much about digital marketing and the industry in general. When I came into Anvil, I ... » Continue

What’s in store for Email Marketing in 2020?

by Anvil on November 7, 2019 · Email MarketingMobileoptimization

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

Why You Should Be Paying Attention To TikTok

by Anvil on October 17, 2019 · Gen ZMillennialsSocial Media

Growing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by Anvil on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Recap: The Podcast for Closers

by Anvil on October 3, 2019 · InfluencerMarketingpodcastStrategy

On Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of ... » Continue

Recap: Influencer Marketing Trends

by Anvil on September 26, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue

Recap: Creating an Effective Influencer Marketing Program

by Anvil on September 19, 2019 · InfluencerSocial MediaSocial Media Marketing

This week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue

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