Blog Archives
2019 Digital Marketing Predictions: Year-in-Review
by Anvil on December 16, 2019 · AdvertisingDigital MarketingMarketingSEMpdxFor the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to predict digital marketing trends that will alter ... » Continue
Why You Should Sponsor Podcasts
by Anvil on November 27, 2019 · AdvertisingpodcastWhen you think of the word podcast, what is the first thing that comes to your mind? A couple of buddies sitting around a mic drinking beer and discussing this ... » Continue
What is Market Segmentation?
by Anvil on November 22, 2019 · UncategorizedBlanket advertising is over, and we no longer have to guess which messaging will resonate with an audience. By comparing hundreds, or even thousands of different data points against an ... » Continue
How to Make the Most Out of Your Ad Agency Internship
by Anvil on November 13, 2019 · AdvertisingAgency LifeDigital MarketingMarketingThis is my final week as an intern at Anvil Media. I have learned so much about digital marketing and the industry in general. When I came into Anvil, I ... » Continue
What’s in store for Email Marketing in 2020?
by Anvil on November 7, 2019 · Email MarketingMobileoptimizationEmail may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue
Why You Should Be Paying Attention To TikTok
by Anvil on October 17, 2019 · Gen ZMillennialsSocial MediaGrowing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue
The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York
by Anvil on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorizedIn late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue
Recap: The Podcast for Closers
by Anvil on October 3, 2019 · InfluencerMarketingpodcastStrategyOn Monday, Anvil CEO Kent Lewis and MilePost Media Creative Director Mike Chase launched their podcast “The Podcast for Closers”. Today, we will be recapping the first three episodes of ... » Continue
Recap: Influencer Marketing Trends
by Anvil on September 26, 2019 · InfluencerSocial MediaSocial Media MarketingThis week, we finish our recap of Anvil CEO Kent Lewis’ Influencer marketing series with SmartBrief. If you’re interested in reading the full article, or the previous parts, check them ... » Continue
Recap: Creating an Effective Influencer Marketing Program
by Anvil on September 19, 2019 · InfluencerSocial MediaSocial Media MarketingThis week, we continue our recap of Anvil CEO Kent Lewis’ three-part influencer marketing series, published by SmartBrief. If you’re interested in reading the full article, check it out here! In ... » Continue