Well, Yahoo has finally responded to Google’s Display Builder tool in AdWords through their own Display builder of sorts. And while I haven’t been able to get my first campaign ... » Continue

There’s been some hype in the news lately about Internet Advertising as an industry and how quickly its growing. Especially now, with the economy being down,  companies are actively searching ... » Continue

Full disclosure: I am a big fan of Les Schwab Tire Centers. In my experience their service is speedy, honest and fantastically friendly. About a year ago, when I was ... » Continue

Paid search, like other advertising mediums, has a limited scope. Google receives tens of billions of visitors each month (reportedly sending Wikipedia nearly 2 billion of those users), but ... » Continue

In this time of financial folly, it is important that we focus on not spending money on strategies that don’t work. In terms of government stimulus, throwing money at ... » Continue

The Wall Street Journal recently reported that revenue from online display advertising fell 54% in Q4 2008 from Q4 2007. Sites like CollegeHumor.com and Evite are seeing the decling in ... » Continue

Managing a Pay Per Click (PPC) campaign can be difficult at times, especially when there’s a lot of competition for keyword phrases that cost a lot. Prices for the most ... » Continue

SES San Jose Day 1 – Advanced Paid Search TechniquesWe all know the Pay Per Click (PPC) basics such as setting up your campaigns and ad groups correctly, keyword expansion, ... » Continue

The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes. The bad news: you can setup and manage a PPC ... » Continue

Pay Per Phone Call (PPPC) advertising, very similar to Pay Per Click (PPC) advertising, has been hailed as the next great form of advertising for small/medium business owners. PPPC has ... » Continue