My courtship with marketing picked up speed under the quasi-tutelage of Sanford Wallace.  Sanford is the anti-Godin.  He may not have invented spam, but he took it to a whole ... » Continue

Andrew Goodman recently discussed devoting man/brain power to only the top performing keywords and eliminating the rest, essentially cutting out much of the long-tail. » Continue

In a recent post, I discussed the value of integrating multiple aspects of marketing into a cohesive campaign.  In today’s post I will discuss connecting traditional and online marketing. » Continue

What is the key to a successful marketing campaign? Seth Godin espouses permission-based marketing.  Andy Sernovitz preaches word of mouth.  David Ogilvy emphasized research.  Avinash Kaushik focuses on analysis.  Aaron Wall ... » Continue

Google’s Content Network provides the potential to advertise on sites based on category, keywords, URL, demographic, or combination of keywords & URL.  Advertisers can utilize Google’s network to display banners ... » Continue

Brent Csutoras recently wrote about the StumbleUpon Effect, comparing the sharp increase in traffic from StumbleUpon (SU) to that of Digg, Reddit, and other social sharing sites. In working with my ... » Continue

Paid search, like other advertising mediums, has a limited scope. Google receives tens of billions of visitors each month (reportedly sending Wikipedia nearly 2 billion of those users), but ... » Continue