On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost ... » Continue

Google has become the first major PPC provider to test another kind of PPC – Pay Per Call. Searchers have noticed a small telephone icon & ad appearing on ... » Continue

The Pay-per-Click Search Engine Handbook by Boris and Eugene Mordkovich ($19.97) is an excellent read for small to medium-sized business owners as well as marketers within larger companies looking to ... » Continue

Pay-per-click search companies difficulties’ adequately policing their affiliate distribution partners is one of the bigger challenges facing the search marketing industry, experts said. It is on these affiliate sites that ... » Continue

From DMNews.com Most retailers have to contend with fake clicks from affiliate sites and search engines for driving traffic that may not necessarily result in sales. PPC is making pricing more ... » Continue