Advanced PPC Techniques
by Kent Lewis on August 20, 2007Pay-Per-Click (PPC)SES San Jose Day 1 – Advanced Paid Search Techniques
We all know the Pay Per Click (PPC) basics such as setting up your campaigns and ad groups correctly, keyword expansion, ad text best practices, and how to bid to a positive ROI, so in this advanced session we were taught how to multivariate test elements in campaigns, tap into long tail terms, use dynamic keyword insertion properly, and manage portfolios of keywords.