How Not to Manage Your Brand Online

by on March 4, 2009 · Online Brand Management

I imagine by now, almost everyone in the online marketing and social media world heard about the RyanAir fiasco on Jason Roe’s blog 2 weeks ago. Brief recap, Jason found ... » Continue

Top ten hints on managing your brand online

by on July 6, 2007 · Online Brand Management

Effective management of your web standards yields tangible results: it builds the brand, cuts costs, and optimises web operations. Yet, most companies struggle to retain order online, and the penalties for ... » Continue