While creating a media campaign plan may seem obvious, it can be overlooked especially if deadlines get pushed up, you’re wearing multiple hats in your current role or you just ... » Continue

Is the economy slowing down? Is the commander-in-tweet stirring the proverbial pot? Is HGTV skewing the real-estate market again? These are all factors to consider when preparing for the next ... » Continue

Reddit Basics: As of January 1st, 2019, Reddit was ranked the sixth most popular website in the United States and the eighteenth most popular website worldwide. Of the top websites in ... » Continue

Learn what Curt McKay has to say about making the switch from agency to AI. » Continue

It takes brands a lot more time to heal from a mistake than it does to make one. And little mistakes add up. All too often, I come across a ... » Continue

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue