I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue

Last Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and ... » Continue

Each week here at Anvil, we get together on Wednesday afternoon to go over the big news around the world of search, social & mobile. » Continue

Mid last month, Federated Media Publishing (FM) made a huge step in tracking conversations on the web. FM beta-launched their Conversational Marketing (CM) Toolbox to select FM clients including American ... » Continue