Performance Marketing is defined as “a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed, ... » Continue

With the digital landscape ever changing it’s more important than ever to ensure that efforts across disciplines are integrated and streamlined. This blog focuses on the integration between paid media and ... » Continue

Over the past several years, e-commerce has become the major driver behind business success. A more recent retail tool is social commerce, which refers to the combination of e-commerce and ... » Continue

Anvil is happy to introduce our newest Digital Marketing Strategist, Lance Boyle! He is a proud alumni of Tallahassee Community College with an associates degree in general education where he ... » Continue

At Anvil Media, we specialize in search engine marketing, social media marketing, and analytics to help businesses grow their online presence. Since our establishment, we have served hundreds of clients, ... » Continue

As someone with a passion for both SEO and social media, I am always looking for ways they coincide and how they can work together to achieve results. Although social ... » Continue

Whether you’re an SMB or a start-up, getting your Instagram account up and running isn’t as easy as it may seem. Success can be had for your brand, product or ... » Continue

It is no secret in the marketing world that influencer marketing has quickly become one of the most effective methods there is to raise brand awareness, brand loyalty and to ... » Continue

The popularity of voice search has been on the rise for many years now, thanks to the emergence of smart speakers such as Apple’s Siri and Amazon’s Alexa. 66.3 million ... » Continue

Display advertising is a powerful tool for brands to grow awareness for their products or services.  It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue